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Elon Musk Wants Your Help in Naming His New Tunnel-Digging Machine

Want to help Elon Musk? The billionaire entrepreneur on Thursday took to Twitter to take suggestions from his 8.5 million-plus followers for the name of The Boring Company’s first tunnelling machine.

The Boring Company, which sparked from Musk’s frustration over Los Angeles traffic, is the high-profile executive’s newest venture that seeks to build underground tunnels to reduce traffic congestion in cities. In December 2016, Musk took to Twitter to share his idea to build a “tunnel boring machine,” which no one thought would actually come to fruition. That is, until a SpaceX employee posted a photo on Instagram of the company’s first tunnelling machine being built in the SpaceX parking lot and Musk shared more extensive plans during a TED talk.

Now that the secret’s out, Musk is doing some crowdsourcing for a name.

However, when it comes to choosing names, Musk might do so with caution this time. Musk was disappointed after he couldn’t name the Tesla’s upcoming sedan the Model E because Ford held the patent. It’s called Model 3 instead. If Musk had been able to use the name, the Tesla models would have spelled out S-E-X.

So, if you’re going to make a suggestion, extra points for cleverness and satisfying Musk’s dirty sense of humor.

Here are some we’ve seen so far:

One comment

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