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Startup Tips

4 Essential Steps To Start-Up Success

Content Get an idea Find the money Set up shop Spread the word Marketing Bootcamp “A journey of a thousand miles begins with a single step,” said Chinese philosopher Lao Tzu. Unfortunately, the saying has been appropriated by so many self-help gurus and motivational posters that it doesn’t have much impact these days. But it’s worth pausing a moment to ...

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10 Start-up Tips Learned the Hard Way

We’ve learned quite a lot from our humble kitchen table beginnings since 2009, when we founded Fueled. Our now global, award-winning mobile-design and development agency has offices in New York, London and Chicago, with more on the way. While we’ve hit some bumps along the ride, we’ve learned from them, adapted and worked out how to build Fueled into a thriving ...

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10 Tips for Battling the Startup Blues

“Every worthwhile accomplishment, big or little, has its stages of drudgery and triumph: a beginning, a struggle and a victory.” Mahatma Gandhi wasn’t talking about running a startup, but he might as well have been. Everyone who has ever tried to start a new business can relate to that sentiment. You can feel like you’re on top of the world ...

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5 Books To Read Before Starting Your Business

There are many factors to be considered when you start a business, and it is important to do your research and prepare yourself as much as possible, with some 80 percent of new businesses failing within the first couple of years. Over the past 15 years, I have had the opportunity to be the founder or co-founder of three companies in three different industries. Along this journey, ...

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4 Ways To Surviving The Bootstrapping Years

In business school, you’re taught to write a plan, raise capital and then execute on your vision. This process isn’t really the way things work out in the real world, though. start-ups can quickly find that angel investors or venture capital firms aren’t willing to invest in a company that hasn’t bootstrapped themselves for a substantial portion of the time. ...

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Taking the Entrepreneurial Leap? Get Your Spouse on Board

When your partner decides to leave a secure job to start a business, there is often a lot of uncertainly on whether it is a good choice and how it will affect the relationship. One thing is for sure, though: to make it work, to reach entrepreneurial success, you will need to work together, trust each other and most importantly, ...

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What You Need To Know About Naming A Start-up

The name of your business is one of its most vital parts. A great name reduces friction between your company and its audience. It makes it easier for people to find you; easier for people to talk to you and about you; and sometimes, easier for people to trust you. So says Michael Osterloh, CEO of Host Africa, who shares ...

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15 Business Tips Every Entrepreneur Should Know

The biggest problem founders and small business owners have is that they’re experts in their field and novices in what it really takes to effectively run a business. That’s what usually trips them up, sooner or later. Don’t let that happen to you. Admit that you don’t know what you don’t know about business, starting with these 15 tips guaranteed ...

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