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Startup Basics

How to Start a Business With (Almost) No Money

You’re excited to start a business. Maybe you have an idea, or you’re just fascinated with the idea of launching and growing your own enterprise. You’re willing to take some risks, like leaving your current job or going without personal revenue for a while. But there’s one logistical hurdle stopping you: You don’t have much money. On the surface, this ...

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5 Must-Answer Questions to Succeed Targeting Your Customer Base

Marketing 101 is all about a little thing called “segmentation.” It’s not enough to say you sell your product to humans. You need to know as much about those humans as you possibly can. Specifically, what parts of their humanity correlate well with the purchase of your product or service. For example, if you sell luxury cars, you know that ...

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This Social Network Engages Audiences Better Than the Rest

When you’re first launching a business, social media is a prime way to get the word out about your product or service without spending a lot of money. But you don’t want to be spending valuable time on a platform that won’t connect you with the audience you need. It’s important to be strategic about where you direct your energy ...

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5 Proven Strategies to Break Out With Your New Business

Before customers buy your idea over (or in addition to) another company’s, you must show them why your product or service is different and/or better. If you can show why you’re unique, you’ll attract just the right customers who are perfect for your business. They are the clients who will buy from you time and again, and continually refer you to their ...

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The Legal ABCs of Running a Transportation Service

In Start Your Own Transportation Service, the Staff of Entrepreneur Media explains how you can launch a profitable transportation service, whether you want to start a long-haul operation or an in-town service. In this edited excerpt, the authors explain the primary legal considerations that come with running a transportation business. Transportation is a highly regulated business. It will be up ...

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6 Shrewd Moves for Entrepreneurial Success

Being a 21st-century startup entrepreneur isn’t just about setting up a business, making a little profit, and then leaving it and jetting off to go set up another one elsewhere. No, you need to give your business the needed time and attention necessary for growth in a highly competitive industry, if you want it to survive. Impatience for the business to ...

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What You’ll Give Up When You Start a Small Business

“I have never been this tired before,” says one of my colleagues, speaking about the birth of his son. “I never understood what ‘this is hard’ meant before.” Being a father myself, I get what he’s saying. But, you don’t need to have a kid to experience that kind of shocking, life-changing responsibility. Just open a small business. If you think I’m ...

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Lessons From a Scrappy Business: 3 Roles You Can Sacrifice in the Early Stages

Just as Honnold began his climb without the gear another climber might consider vital, there are some standard business-team members some founders would never willingly forgo. In fact, however, those founders could stand to leave the following players for later: 1. Tech talent You’re thinking right now that I’m nuts. You’re thinking, Starting up without tech talent goes against everything we’ve ...

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