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Startup Basics

What Startups Should Do Differently When It Comes to PR

When I conduct seminars for startups, I typically start out by defining public relations to help entrepreneurs understand what it takes to create and execute a PR plan that achieves their business goals. So, here we go: Public relations is the art of establishing and maintaining a company’s reputation with the public. It is the function that conducts a deliberate, ...

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8 Rules for Succeeding as an Entrepreneur

Before I talk about how to succeed, I need to talk a bit about failure. In Silicon Valley, failure is lauded, especially fast failure. The theory is that you learn by your mistakes. Ironically, most of the people who have the created the most successful businesses had no real history in their market and even less so-called experience. Indeed, their ...

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6 Elements of a Million-Dollar Brand

It’s obvious that a path to a million-dollar anything will be immensely difficult and require a lot of dedication. Once you’ve decided that you can dedicate yourself to invest in a solid branding campaign, then you can really say that you’re on the path to achieving the creation of a million-dollar brand. What makes Givenchy fashion different from Gap and ...

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70 Business Idea You Can Start Cheap Or Free With High Profit

Today, many people today are looking to leave the daily grind for something that feeds their passion. People do not want to retire at the age of 60 (or older) to look back on life and feel they have wasted it. Luckily, it is now increasingly easy to start a business from scratch without spending a fortune. Below, I’ve highlighted ...

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Why Your Startup Needs to Protect Its Online Reputation From Day 1

With the internet giving people so many avenues to form an opinion about your business, it’s important for every startup to be proactive about its online reputation. The waters of social media and online review sites can be cutthroat — particularly for startups. Sites such as Yelp and Amazon, as well as those that curate employee reviews such as Glassdoor, have huge effects ...

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4 Ways to Make Sure You Aren’t Hiring the Wrong People for Your Startup

For new companies, building a team of all-stars is just as important as building a group of loyal customers. As a startup grows, entrepreneurs need to find new team members who share the same vision and passion. While hiring structures are in place for larger institutions, startups require a different approach. After starting and building two companies from scratch, I’ve ...

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5 Things to Consider Before Registering Your Startup as a Nonprofit

Nonprofit organizations are eligible for perks not granted to for-profit businesses. Those perks are designed to keep costs low so nonprofits can spend as much money as possible helping others. If you’re thinking about registering your new business as a nonprofit, you likely already have a business idea that fits the concept. Specifically, this means you would be seen by ...

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The 6 Startup Essentials for a Business That Will Succeed

Starting your own business can change your life forever. It can free you from a dull and unfulfilling job and give you the flexibility to work at home, in an office, or shared workspace. Being an entrepreneur allows you to set your own hours, choose your staff, and pursue the career path of your dreams. If you do it right, ...

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Why Orcas Island Taxi Is Getting Big Business From a Small Island

In Start Your Own Transportation Service, the Staff of Entrepreneur Media explains how you can launch a profitable transportation service, whether you want to start a long-haul operation or an in-town service. In this edited excerpt, the authors provide a closer look at an existing taxi service so you can learn for yourself what it’s like to run a transportation ...

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